Blue Gold: American Jeans (2014)

Intro
"Blue Gold: American Denim", launched in 2014, is a documentary film that takes a look at the cultural effect and rising international need for classic American denim jeans. Directed by Christian D. Bruun, the film explores the historical significance, growing appeal, and underground trade of American blue denims throughout the world.

Significance of Jeans
The documentary describes the improvement of the American blue denims from being a simple utilitarian work garment to a high-fashion piece of clothing internationally. It showcases how it ended up being a cultural icon of disobedience and design, and symbol of Americana, exemplifying the casual American West. The movie provides an insight into how jeans have become deeply embedded in the story of America's social history.

Hidden World Behind Denim
"Blue Gold: American Jeans" dives deep into the financially rewarding underground trade of vintage and uncommon jeans, concentrating on lovers who invest countless dollars for a set of classic Levis. It presents interesting characters, consisting of the 'Indiana Jones of Denim' - Eric Schrader, who takes a trip looking for important denim from old mines to Japanese collectors' nirvana.

Cultural Impact and Demand
The film discusses the influence of American jeans worldwide and the skyrocketing demand, especially in Asia. It records the shift in denims making from the United States to overseas however likewise highlights Japan's fascination with American vintage denims, focusing on how jeans lovers and collectors look for credibility and go to incredible lengths to get the original American blues.

Star Influence and Evolution of Denim
"Blue Gold: American Jeans" also sheds light on the impact of celebrities like James Dean and Marilyn Monroe on the rising popularity of denims. Notable designers and market veterans like Tommy Hilfiger and Adriano Goldschmeid share their thoughts on the evolution of jeans and its influence on high fashion. From being the cowboys' attire to becoming runway specials, denims have really evolved, becoming a unifying material that transcends cultural and socio-economic barriers.

Conclusion
By examining the cultural history, impact, and popularity of American denim jeans, "Blue Gold: American Jeans" tells an interesting story about this iconic garment's history, significance, and cult status. Through fascinating stories revolving around passionate collectors, rag pickers, fashion gurus, and social influence, the film provides a fascinating insight into the effective improvement of a simple set of denims into a high-demand, high-fashion worldwide product. It signifies denim as a representation of freedom and rebellion, strengthening its status as a long-lasting sign of American culture. It's more than just a commodity, however a sign of custom, history, style, and aspiration, wearing which is like wearing a piece of Americana.

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