Vogues of 1938 (1937)

Vogues of 1938 Poster

An early Technicolor musical that concentrates on the fashions of the late 1930s, this film was reissued under the title All This and Glamour Too. The top models of the era, including several who are advertising household products, are in the cast. The plot centers around a chic boutique, whose owner, George Curson (Warner Baxter), tries hard to please his customers while keeping peace with his unhappy wife. A wealthy young woman, Wendy Van Klettering (Joan Bennett), decides to take a job as a model at the fashion house, just to amuse herself, but her presence annoys Curson, who must put together the best possible show to compete with rival fashion houses at the Seven Arts Ball. The film includes several hit songs, including the Oscar-nominated "That Old Feeling" by Sammy Fain and Lew Brown.

Introduction
"Vogues of 1938" is a musical color movie directed by Irving Cummings, produced by Walter Wanger, and released in 1937 by United Artists. The movie boasts a star-studded cast that consists of Warner Baxter, Joan Bennett, Helen Vinson, Mischa Auer, and Alan Mowbray. "Vogues of 1938" highlights a splendid mix of funny, drama, romance, and amazing musical numbers that were extremely innovative for its time.

Story
The plot revolves around the lead character, George Curson, played by Warner Baxter, a gifted and effective designer. George is known for his extraordinary taste and special designs in the high fashion market. But his service encounters monetary dispute after he separates his wife, Irene (played by Helen Vinson), who leaves taking half of his monetary properties.

Concurrently, the film presents a society lady called Wendy Van Klettering, depicted by Joan Bennett. Wendy is in an unhappy engagement with a wealthy man, and in an effort to get her fiancé's attention, she stages her own kidnapping. However, things take an interesting and unforeseen turn when she accidently lands up at George's fashion show, parading a showstopper dress that ends up being an instantaneous hit.

Character Development
Amidst alarming service situations, George discovers a chance becoming crisis into success. He uses Wendy a modeling position after acknowledging her capacity. George, who is at first having a hard time economically, witnesses his shattered career reigniting due to Wendy's charm and charm. She becomes the muse of his fashion brand, and he becomes one of the most sought-after design homes of 1938.

On the other hand, Wendy's journey in the spotlight assists her fully grown from a society dame to an independent woman who discovers her own uniqueness beyond her societal expectations and norms. Above all, the motion picture aptly portrays the speeding up chemistry in between Wendy and George. Their expert cooperation slowly transitions into an individual relationship, taking place genuine romantic minutes throughout.

Drama and Resolution
As the drama deepens, Wendy's fiancé resurfaces, triggering multiple twists and turns. The disputes and challenges that George deals with expertly and mentally, the romantic ups and downs between Wendy and George, and the competition between George and Wendy's fiancé contribute to the robust narrative of the movie.

Nevertheless, George's strong character holds stable and keeps a concentrated technique to his business. Despite the obstacles in his personal life, he succeeds in illustrating the 'Vogues of 1938' with the aid of his devoted team and Wendy's undeterred support. The film ends on a high note with Wendy and George's love triumphing, and George's style program becoming a runaway success, marking a thriving recovery from his earlier failure.

Conclusion
"Vogues of 1938" is a delightful film, particularly for those who appreciate the mix of fashion, love, and drama. It presents the distinctive essence of 1930s style, love and socio-economic situations through the characters of George and Wendy. The film amassed crucial acclaim for its magnificence and breathtaking Technicolor cinematography, meticulous outfit style, distinct storytelling, and unforgettable musical plans and was nominated for three Academy Awards, consisting of Best Art Direction, Music Score, and Best Dance Direction. Overall, the film is a memorable spectacle of 1930s Hollywood abundant in style, style, video choreography, and a strong storyline.

Top Cast

  • Warner Baxter (small)
    Warner Baxter
    George Curson
  • Joan Bennett (small)
    Joan Bennett
    Wendy Van Klettering
  • Helen Vinson (small)
    Helen Vinson
    Mary Curson
  • Mischa Auer (small)
    Mischa Auer
    Prince Muratov
  • Alan Mowbray (small)
    Alan Mowbray
    Henry Morgan
  • Jerome Cowan (small)
    Jerome Cowan
    W. Brockton
  • Alma Kruger (small)
    Alma Kruger
    Sophie Miller
  • Marjorie Gateson (small)
    Marjorie Gateson
    Mrs. George Curtis-Lemke
  • Penny Singleton (small)
    Penny Singleton
    Miss Violet Sims
  • Polly Rowles (small)
    Polly Rowles
    Betty Mason
  • George Tapps
    Tap Dancer