"Advertising is the 'wonder' in Wonder Bread"

In this quote, Jef I. Richards is using a play on words to communicate the impact of advertising on the popular bread brand, Wonder Bread. By referring to marketing as the "marvel" in Wonder Bread, Richards is highlighting the power of marketing and how it has actually contributed to the success and prevalent recognition of the brand name. The word "wonder" likewise implies a sense of wonder and admiration, suggesting that advertising has played a vital function in making Wonder Bread a home name. Overall, this quote emphasizes the significance of effective advertising in promoting and establishing a brand name in the minds of consumers.