"All publicity is good, except an obituary notice"

This quote by Irish playwright Brendan Behan recommends that any sort of attention or publicity is beneficial, other than for when it comes in the kind of an obituary notification. Simply put, being observed and spoken about can bring positive outcomes, but being remembered just after one's death is not desirable. This could be interpreted as a commentary on the short lived nature of fame and the value of being acknowledged and appreciated throughout one's life time. It likewise highlights the concept that unfavorable attention, such as being kept in mind for one's death, is not something to strive for. In general, this quote motivates individuals to maximize their time and strive for positive acknowledgment while they are still alive.