"Any artist that's involved in their work is inevitably going to have a focus in what they do"

This quote by Jock Sturges talks to the value of commitment and focus in the innovative process. It suggests that any artist who is truly purchased their work will have a clear focus in what they do. This focus is important for any artist to develop meaningful and impactful work. It is only through dedication and focus that an artist can really explore their creative capacity and develop something that is truly distinct and unique. Without focus, an artist may become overwhelmed by the vastness of the innovative procedure and be not able to develop something of value. For that reason, focus is a vital part of the innovative process and any artist who is major about their work must aim to keep a clear focus in what they do.