"Awards were made in Hollywood, in whatever the time it was created. They're to promote each other's movies. You give me an award, I give you an award and people will believe that we are great movies and they'll go to see them. It's still the same"

This quote by Javier Bardem speaks to the idea of awards in Hollywood being utilized as a type of promotion. By awarding each other, it develops the illusion that the motion pictures are terrific and encourages people to go see them. This concept of shared promo has actually been around because the beginning of Hollywood and is still in usage today. It is a method for filmmakers to get their movies seen and to produce a buzz around them. Awards are a way to show that a movie deserves watching and can be a fantastic way to get individuals thinking about a film. By granting each other, filmmakers can produce a sense of status and quality around their movies. This quote speaks to the idea that awards are still a powerful tool in Hollywood and can be utilized to promote films and create interest in them.