"But if you cover the World Series on the news or do a feature on an Ali boxing match then all of a sudden ears go up all over the place and people say what the hell are you doing. The reason for that is that we're doing something that people are really interested in"

Roone Arledge's quote is describing the power of sports in the media. He is stating that when information outlets cover sports events such as the World Series or a boxing match featuring Muhammad Ali, individuals take notice. This is due to the fact that sports are something that individuals are passionate regarding and want. Arledge is suggesting that by covering these events, information outlets can record the focus of their audience and also reel in extra viewers. He is additionally implying that sporting activities have a better impact on the public than various other news stories. This is because individuals are most likely to be involved and intrigued in sports than various other subjects. Arledge's quote highlights the importance of sports in the media and how it can be used to record the focus of the general public.