"But indeed a market like California is not good for Enron"

This quote by Kenneth Lay suggests that the California energy market was not advantageous for Enron. This could be due to a number of factors, such as the marketplace being too competitive, or the policies in the state being too stringent. It could likewise be that the market was not big enough to produce the revenues that Enron was searching for. Whatever the reason, it is clear that Lay felt that the California energy market was not a good fit for Enron. This might have been a contributing element to the company's eventual failure. It is essential to keep in mind that Lay's opinion was not shared by all, as some analysts felt that Enron could have achieved success in the California market. Ultimately, nevertheless, Lay's opinion was the one that prevailed and Enron did not pursue the California market.