"But you have to be creative on how you sell yourself and market yourself"

In this quote, Talib Kweli is stressing the importance of being innovative when it comes to promoting oneself and constructing a personal brand name. He recommends that merely counting on conventional methods of self-promotion may not suffice in today's competitive world. Instead, one should believe outside the box and develop special and innovative methods to showcase their talents and skills. This might consist of making use of social networks, networking events, or even developing a personal site. By being innovative in how we sell and market ourselves, we can stand out from the crowd and make a lasting impression on prospective employers or clients.