"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

This quote by Jef I. Richards talks to the significance of technique in imaginative work. Without a technique, creative work is merely art. Art is stunning and can be appreciated, however it does not always have a purpose or goal. On the other hand, when imaginative work is integrated with technique, it ends up being marketing. Marketing is a kind of interaction that is designed to influence individuals's habits. It is utilized to promote items, services, and concepts. It is an effective tool that can be used to produce awareness, construct relationships, and drive sales. By combining innovative work with method, advertisers can create effective messages that will reach their target market and attain their wanted results.