"Creativity is an advertising agency's most valuable asset, because it is the rarest"
- Jef I. Richards
About this Quote
This quote by Jef I. Richards emphasizes the relevance of creativity in the advertising market. Creative thinking is an essential factor in the success of an ad agency, as it allows them ahead up with cutting-edge and also unique ideas that will certainly catch the attention of their target market. Creative thinking is additionally an uncommon asset, as it requires a specific level of skill as well as imagination that not every person has. Therefore, an advertising agency need to make every effort to cultivate an imaginative environment in order to optimize their possibility. By encouraging their workers to believe outside package as well as think of creative options, an ad agency can make sure that their campaigns are successful as well as stand out from the competitors. In conclusion, creativity is an invaluable property for an advertising agency, and also it needs to be nurtured and established in order to optimize the company's possibility.
"I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user"
"Creativity seems to emerge from multiple experiences, coupled with a well-supported development of personal resources, including a sense of freedom to venture beyond the known"
"Every single thing you see on-screen came out of somebody's creativity. It doesn't exist. Nature didn't deliver it to us. Everything had to be dreamed"
