"Damn the great executives, the men of measured merriment, damn the men with careful smiles oh, damn their measured merriment"

This quote by Sinclair Lewis is a criticism of the corporate world and individuals who inhabit it. He is revealing his ridicule for the executives who are constantly smiling and acting in a determined method. He is frustrated with their absence of real feeling and their ability to remain made up in any situation. He is also slamming their lack of passion and interest for life, and their failure to reveal any genuine emotion. He is damning them for their absence of credibility and for their lack of real pleasure. He is expressing his frustration with the business world and individuals who occupy it, and his desire for more authentic feeling and enthusiasm in life.