"Did you ever see Cheech and Chong's Up in Smoke? That's what happens if you really smoke weed and make a movie. You get two guys and no plot and it's basically like, 'Yeah! Let's drive a van made of weed!' And that's pretty much the movie"

In this quote, James Franco is referencing the popular stoner funny film, Cheech and Chong's Up in Smoke. He is suggesting that the film is a result of the filmmakers actually being under the influence of cannabis while producing it. He explains the lack of a coherent plot and the focus on 2 characters as evidence of this. Franco likewise humorously explains the absurdity of the movie's premise, a van made completely of weed, as a representation of the overstated and ridiculous nature of the motion picture. Overall, he is highlighting the comedic and carefree nature of the movie, which is often connected with using marijuana.