"Each individual piece is a calculated attempt to entice women to add to their wardrobe"

In this quote, designer Bill Blass is expressing his intent behind developing each piece of clothing. He sees his styles as thoroughly prepared and strategic in order to draw in and interest females. Blass understands the value of a lady's wardrobe and aims to entice them to include his pieces to it. This recommends that he is not simply producing clothes for the sake of it, but rather with the intention of making ladies feel confident and stylish. Blass recognizes the power of style in a woman's life and is using his styles to improve their wardrobe and ultimately, their self-expression.