"Economics is a subject profoundly conducive to cliche, resonant with boredom. On few topics is an American audience so practiced in turning off its ears and minds. And none can say that the response is ill advised"

John Kenneth Galbraith is recommending that economics is a subject that is frequently tired and not taken seriously. He thinks that Americans are so utilized to becoming aware of economics that they have become desensitized to it and have discovered to tune it out. He acknowledges that this action is easy to understand, but does not always concur with it. He thinks that economics is an important topic that must be taken seriously and discussed regularly. He is attempting to motivate people to pay more attention to economics and to take it more seriously.