"Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base"

This quote by Benjamin Cohen encourages entrepreneurs to think outside the box and consider various approaches to their company. Even if there are already competitors in the market, business owners ought to ask themselves if they can use something special that will bring in consumers. This might be a different item, a various approach to customer care, or a various rates design. By taking a various angle, entrepreneurs can produce an unique consumer base that will be loyal to their company. This quote motivates business owners to believe artistically and find ways to stand out from the competitors. It also highlights the significance of comprehending the client base and what they are trying to find in order to create an effective business.