"Even though people say Richard Harris and I have been having a great feud, it's not true"

In this quote, Oliver Reed is denying the rumors that he and Richard Harris have actually been feuding. He is emphasizing that the rumors are false which there is no feud in between them. This could be interpreted as Reed wanting to clarify and preserve an excellent relationship with Harris. It could likewise be viewed as Reed wanting to secure his track record and not be viewed as somebody who is involved in feuds. It might also be translated as Reed wishing to reveal that he is not a confrontational person and that he wants to put aside any distinctions he might have with Harris. In general, this quote shows that Reed is trying to keep an excellent relationship with Harris and that he is not thinking about taking part in any fights.