"Every company, every boardroom in which I sit, has a plan, and they have objectives, goals, and a process. And to make it work, the pressure and incentive have to come from the top"

Vernon Jordan is stressing the value of leadership in achieving success. He is recommending that in order for a company to be effective, the management needs to set clear objectives, objectives, and a process to accomplish them. The pressure and incentive to reach these goals must come from the top, implying the management needs to be willing to put in the effort and provide the necessary inspiration to guarantee the strategy is followed. Jordan is worrying the value of strong management in order to attain success. Without it, the plan and goals will not be fulfilled. Therefore, it is important for the leadership to offer the necessary pressure and reward to guarantee the strategy is followed and the goals are fulfilled.