"Football (soccer) is a matter of life and death, except more important"

In this quote, Bill Shankly, a famous football (soccer) manager, is expressing the extreme enthusiasm and importance of the sport. He is stating that for those who like football, it is not simply a game, but a way of living. The use of the phrase "matter of life and death" emphasizes the seriousness and devotion that football fans have towards the sport. Nevertheless, Shankly takes it a step further by saying that football is much more important than life and death. This highlights the deep emotional connection and significance that football holds for its fans, making it a crucial element of their lives.