"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product"

This quote by David Ogilvy is highlighting the significance of thinking in the item you are blogging about. He is recommending that good copy can not be written with an ironical or humorous tone, however rather with sincerity and genuine enthusiasm. Ogilvy is suggesting that if you do not think in the item, it will be tough to compose excellent copy. He is highlighting the significance of having a real interest in the product and its purpose in order to write efficient copy. Ogilvy is recommending that if you do not think in the product, it will be hard to write great copy that will be effective in offering the product. He is emphasizing the significance of having a genuine interest in the item and its function in order to write effective copy. Ogilvy is recommending that great copy should be written with enthusiasm and enthusiasm, and not just for the sake of generating income.