"Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario"

Jean Baudrillard's quote recommends that governing today is more about creating a picture of reliability than in fact achieving tangible outcomes. He compares it to marketing, where business develop an image of their product or service that is appealing to potential clients. In the same method, governments create a picture of themselves that is attractive to their people. This image is a commitment to a circumstance, which is a narrative that the federal government wants to depict. This narrative is typically utilized to acquire the trust of people and to produce a sense of stability and security. Eventually, governing today is more about creating a picture of credibility than really achieving tangible results.