"He is not someone who went off to play in Europe and only a few Americans follow. He has the potential to be on magazine covers and more newspaper coverage"

This quote by Lamar Hunt is referring to a soccer gamer who has the possible to be a star in the United States. He is not somebody who has gone off to play in Europe, which is where a lot of the leading soccer players originate from. Instead, he is someone who has the possible to be on magazine covers and receive more paper protection in the United States. This recommends that Lamar Hunt thinks this gamer has the possible to be a star in the United States and that he need to be offered more attention and recognition. It also implies that Lamar Hunt believes that this gamer has the potential to be a fantastic soccer player which he must be offered the opportunity to reveal his skill.