"I ain't got no beef with east coast, I think it's just being hyped up"

Ice T's quote is a referral to the longstanding rivalry between East Coast and West Coast hip-hop. The expression "I ain't got no beef with east coast" is a method of stating that he does not have any animosity or dispute with East Coast hip-hop. He goes on to say that he believes the competition is being "hyped up," suggesting that it is being overemphasized and exaggerated. This might be translated as Ice T's way of stating that the rivalry is not as severe as it is typically represented to be. He might be recommending that the rivalry is more of a marketing ploy than a genuine issue. Eventually, Ice T's quote is a way of expressing his opinion that the East Coast/West Coast competition is not as severe as it is typically made out to be.