"I am very conscious of what I say and do when I go out because the media is quick to make that a story"

This quote by Justin Guarini recommends that he knows the power of the media and how quickly it can turn a relatively harmless action into a headline. He understands his words and actions when he goes out in public, knowing that the media will be quick to detect any story they can create from it. This quote implies that Justin understands the prospective consequences of his actions and is taking actions to guarantee that he is not misrepresented in the media. He is also most likely knowledgeable about the power of the media to form public opinion and is taking steps to make sure that his credibility is not tainted by any stories that might be created. By bearing in mind his words and actions, Justin is taking a proactive technique to managing his public image.