"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes"

This quote by David Ogilvy suggests that he prevents clients who do not focus on marketing in their marketing mix. He indicates that these customers are most likely to take money far from their marketing spending plan when they require money for other functions. This could be an indication of an absence of dedication to marketing, which could result in a lack of success in their marketing efforts. Ogilvy's advice is to focus on customers who understand the significance of marketing and are willing to purchase it. This will ensure that the marketing spending plan is not robbed for other purposes which the marketing efforts are successful. Ogilvy's recommendations is sound and must be considered when picking customers.