"I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world"

This quote by Richard Branson suggests that Virgin is currently a well-established global brand name, which other business such as Amazon have actually needed to invest heavily in order to build their own brands. This indicates that Virgin has currently accomplished a level of success that other business have actually needed to strive to achieve. Branson is recommending that Virgin is already an identifiable brand name, and that it would be tough for other companies to take on it. He is also indicating that Virgin has actually had the ability to attain success without needing to invest as much money as other companies have had to. This quote highlights the success of the Virgin brand and suggests that it is a strong and identifiable brand name around the world.