"I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including Microsoft"

John W. Thompson's quote is a declaration of self-confidence in the power of his business's franchise. He is asserting that his company is the most powerful in terms of securing the consumer experience, and that they will not quit that power to anybody, including Microsoft. This statement implies that his company is the leader in the market, which they are not happy to give up their position of power. It likewise implies that they are positive in their capability to supply the very best customer experience, which they are not willing to let anybody else take that far from them. This quote is a strong statement of confidence in the power of his company's franchise, and a clear indicator that they are not going to give up their position of power.