"I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation"

This quote by Bo Bennett speaks with the importance of ethical sales practices. It suggests that sales must have to do with producing an equally useful scenario for both celebrations involved. It suggests that sales need to be about persuasion, not control. This indicates that salespeople must be sincere and transparent in their transactions with customers, and should make every effort to develop a situation where both parties benefit. It also recommends that salesmen must be considerate and considerate when dealing with clients, and must not utilize any strategies that might be seen as manipulative. Eventually, this quote encourages salespeople to utilize their abilities to produce a win-win situation for both celebrations, instead of trying to take advantage of customers.