"I nicknamed everyone in the gym. It was easier than remembering their names"

Joe Gold's quote suggests that he found it much easier to bear in mind people by providing labels instead of their real names. This might be because he was not good at remembering names, or due to the fact that he found it more fun to give people labels. It could also be since he wished to make the gym a more friendly and inviting location. By giving people nicknames, he had the ability to create a sense of friendship and familiarity among the members of the gym. It could likewise be that he wanted to make the gym a more personal place, where everybody seemed like they belonged. Whatever the factor, Joe Gold's quote reveals that he was an imaginative and thoughtful person who wanted to make the health club a more satisfying location for everyone.