Famous quote by David Ogilvy


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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination"

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This quote is written / told by David Ogilvy between June 23, 1911 and July 21, 1999. He was a famous Businessman from England. The author also have 47 other quotes.

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