"I tell my staff, we're riding a tour bus around, and we're going to stop and look at some weird stuff - but we're taking our viewers around safely. They're just looking out the window at it. I'm trying to create a sense of comfort for my center audience"

Chris Matthews is highlighting the importance of offering a safe and comfy setting for his customers. He is recommending that his staff must take audiences on a scenic tour bus, quiting to consider interesting and also uncommon points, yet without putting them in any type of threat. He wishes to create a sense of security and assurance for his viewers, to make sure that they can enjoy the experience without feeling endangered or awkward. By offering a safe and also safe and secure atmosphere, Matthews is guaranteeing that his viewers can take pleasure in the experience without fretting about their security. He is likewise stressing the importance of supplying a feeling of comfort and also protection for his customers, to ensure that they can delight in the journey without really feeling distressed or afraid.