"I think a lot of the time these days people are so concerned about having the right camera and the right film and the right lenses and all the special effects that go along with it, even the computer, that they're missing the key element"

In this quote, professional photographer Herb Ritts is revealing his belief that in today's society, individuals are excessively concentrated on having the latest and biggest innovation when it comes to photography. He suggests that numerous people are more concerned with having the perfect video camera, movie, lenses, and special impacts, as well as using computer systems, instead of focusing on the most essential element of photography: the subject. Ritts believes that this fixation with devices and technology is triggering people to ignore the key element of photography, which is catching the essence and feeling of the subject. He motivates photographers to move their focus back to the subject and not get caught up in the materialistic elements of the craft.