"I think my recognizability ebbs and flows. I don't lead a particularly celebrity lifestyle or anything like that. I don't go to showbiz parties or red-carpet events, so it all depends on whether I've got a film out. I've not been very visible in the last year or so and as a result hardly anyone stops me in the street"

This quote by James McAvoy recommends that his level of fame is not constant. He does not lead a star lifestyle, and does not participate in showbiz celebrations or red-carpet occasions, so his recognizability depends on whether he has a movie out. He acknowledges that he has actually not been very noticeable in the last year or so, and as a result, barely anyone stops him in the street. This recommends that his popularity is not as strong as it when was, and that he is not as identifiable as he utilized to be. McAvoy's quote is a suggestion that fame is fleeting, and that it is not always constant. It also recommends that popularity is dependent on the exposure of a specific, and that if they are not seen in the public eye, their popularity can reduce.