"I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm"

This quote by Jim Lampley suggests that the impact of a certain form of communication was being lost due to the audience's familiarity with it. He also suggests that individuals's attention periods have become shorter, which is likely due to the occurrence of innovation and the consistent bombardment of information. This suggests that there is a need to change the method the information is presented in order to keep the audience engaged. This might involve changing the format, the shipment, or the content of the message in order to make it more fascinating and interesting. By doing this, the effect of the message can be kept and the audience can remain engaged.