"I think what we should have done is integrate the web site with the magazine much earlier in the process"

James Daly is suggesting that the website and publication ought to have been incorporated previously at the same time. This could indicate that the website and magazine must have been established together, with the same material and design, so that they could be used together. This could have enabled a more smooth experience for readers, as they could access the very same material from both the website and the magazine. In addition, it might have permitted more effective use of resources, as the very same content could be used for both the website and the magazine. Integrating the web site and publication earlier at the same time might have enabled a more effective and efficient use of resources, as well as a better experience for readers.