"I was always amazed about how much I could finally squeeze into a thirty second commercial"

In this quote, Ridley Scott expresses his awe at the power and efficiency of a thirty second commercial. As a popular filmmaker and director, Scott is fluent in the art of storytelling and recording an audience's attention. Nevertheless, even he is amazed at the quantity of info and effect that can be communicated in such a brief amount of time. This speaks with the skill and creativity required to produce an effective commercial, in addition to the busy and eye-catching nature of the advertising industry. Scott's words likewise highlight the importance of succinct and impactful messaging in today's media-saturated world.