"If across the Atlantic the ideology was pride, here it is delivering the goods"

In this quote, Theodor Adorno is making a contrast in between two different ideologies. He recommends that while pride was the dominant ideology across the Atlantic (most likely referring to Europe), in the location he is currently discussing, the ideology is concentrated on providing concrete outcomes or items. This could be translated as a commentary on the cultural differences between these two areas, with one valuing self-importance and the other valuing usefulness and efficiency. Adorno may likewise be suggesting that this shift in ideology has had a substantial impact on the society and culture of this place. In general, the quote highlights the impact of ideology on a society and how it can shape values and priorities.