"If it doesn't sell, it isn't creative"

This quote by David Ogilvy is a suggestion that imagination is not almost creating ideas, however likewise about making sure those concepts work. It is not enough to just have an imaginative idea; it must likewise be able to be sold in order to be successful. Ogilvy is highlighting the significance of understanding the target market and their needs in order to create something that will succeed. He is likewise suggesting that creativity ought to be utilized to resolve problems and create something that will be appealing to prospective clients. Simply put, creativity should be used to produce something that will pay. Ogilvy's quote is a suggestion that creativity must be used to create something that will be successful and rewarding, not just something that looks good.