"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all"
- Leo Burnett
About this Quote
This quote by Leo Burnett stresses the significance of comprehending the consumer when it comes to writing ads. He suggests that if you can not put yourself in the shoes of your customer, you ought to not remain in the ad composing business. This means that it is essential to have an understanding of the consumer's needs, desires, and desires in order to create an efficient advertisement. It is essential to be able to think like the consumer in order to produce an advertisement that will achieve success in reaching the target audience. Furthermore, it is essential to be able to empathize with the client in order to develop an ad that resonates with them. By comprehending the customer, you can produce an advertisement that will be successful in attaining its objective. For That Reason, Leo Burnett's quote stresses the significance of understanding the customer in order to develop a reliable ad.
This quote is written / told by Leo Burnett between October 21, 1891 and June 7, 1971. He/she was a famous Businessman from USA.
The author also have 32 other quotes.
"Raising children is an incredibly hard and risky business in which no cumulative wisdom is gained: each generation repeats the mistakes the previous one made"
"Architects are pretty much high-class whores. We can turn down projects the way they can turn down some clients, but we've both got to say yes to someone if we want to stay in business"
"Discourage litigation. Persuade your neighbors to compromise whenever you can. As a peacemaker the lawyer has superior opportunity of being a good man. There will still be business enough"
