"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising"

This quote by David Ogilvy speaks to the idea that imagination is essential when it pertains to creating a successful advertising campaign. He acknowledges that it can be annoying when another company takes your idea, but encourages people not to let it worry them. He stresses that replica is not the method to build a brand name, and that it is only through creativity and creativity that a brand name can be effective. Ogilvy's words are a tip that it is essential to remain true to your own ideas and not be dissuaded by those who might try to copy them. He motivates individuals to concentrate on developing something special and initial, as this is the only way to genuinely construct an effective brand name.