"If you're not a tree hugger, then you're a what, a tree hater?"

This quote by Doug Coupland is an amusing way of explaining the binary nature of environmentalism. It indicates that there are only 2 choices when it pertains to caring for the environment: either you are a tree hugger, or you are a tree hater. The quote is a tip that there is no middle ground when it concerns environmentalism. It is either a concern or it is not. It is a call to action for those who may not consider themselves tree huggers to decide and end up being more environmentally mindful. It is likewise a reminder that environmentalism is not a pattern, but a requirement for the future of our world.