"In LA I was watching At the Movies with Ebert and Roper, it was, nice to see them differentiate between the subject matter and the art form of making the film, and they both gave it thumbs up, and I was kind of pleased at their honesty as far as reviewers go"

This quote by Michael Berryman talks to the significance of sincere evaluations. He was watching At the Movies with Ebert and Roper, 2 widely known movie critics, and was pleased with their sincere assessment of the movie. He valued that they were able to distinguish between the topic of the film and the art form of making it. This suggests that they had the ability to take a look at the film objectively and offer an honest opinion. This is essential for viewers, as it permits them to make an informed decision about whether or not they wish to enjoy the film. It also speaks to the importance of having honest customers, as it permits audiences to rely on the viewpoint of the customer. Overall, this quote talks to the significance of truthful reviews and the value of having honest customers.