"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
- Jef I. Richards
About this Quote
In this quote, Jef I. Richards is questioning whether advertising can be considered a profession on the very same level as law or medication. He utilizes the example of brand-new moms and dads holding their baby and expressing a desire for them to become a media coordinator in the future. This ironical declaration highlights the concept that advertising may not be seen as a prominent or desirable career path, unlike more standard occupations. Richards is suggesting that marketing may not hold the exact same level of respect or significance as other occupations, and is perhaps deemed less significant or valuable.
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