"It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads"
- Scott McCallum
About this Quote
This quote by Scott McCallum recommends that the course of the campaign went negative, and that the general public reacted to those type of ads. It suggests that the project had actually gone favorable for a little over a week, but the tracking of survey numbers showed that it had a negative result on the project. This recommends that the public reacted much better to unfavorable ads than favorable ones. It could be that the general public is most likely to be drawn to negative messages, or that the unfavorable messages were more reliable in communicating the project's message. Whatever the reason, it appears that the general public reacted better to negative ads than favorable ones. This might be an important lesson for future projects, as it recommends that negative messages may be more reliable in reaching the public.
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"Question: Why are we Masters of our Fate, the captains of our souls? Because we have the power to control our thoughts, our attitudes. That is why many people live in the withering negative world. That is why many people live in the Positive Faith world"
"You've done it before and you can do it now. See the positive possibilities. Redirect the substantial energy of your frustration and turn it into positive, effective, unstoppable determination"
"The object of my relationship with Vietnam has been to heal the wounds that exist, particularly among our veterans, and to move forward with a positive relationship,... Apparently some in the Vietnamese government don't want to do that and that's their decision"
"I'm a very driven, ambitious, positive person. But I'm a spiritual person as well. I believe in creative visualization. So for me to go to America - which I find such a positive place - well, I took to it like a duck to water"
"It demonstrates to his simple mind in the most positive manner that we have no prejudice against him on account of his race, and that while he behaves himself he will be treated the same as a white man"
"The only way that we're going to feel secure in this country again and that we're going to feel good about ourselves is if we use these systems we've put into place to create positive change around the world. I really believe we can do that"
