"It perhaps has a chance, a commercial chance, this film. It's funny, it's charming, the idea is original, it's unusual and it makes fun of the movie industry in a way that it needs to be poked fun at"

This quote by Mark Rydell suggests that the film he is referring to has possible to be successful commercially. He thinks that the movie is amusing, lovely, and has an initial and unusual idea. He likewise believes that the movie pokes fun at the movie industry in a manner that is necessary. This could imply that the film is making a statement about the movie industry, or that it is simply poking fun at it in a lighthearted way. It is most likely that the movie is making a statement about the market, as it is necessary to do so. This might be a commentary on the lack of diversity in the market, or the absence of creativity in movies. Whatever the case may be, it is clear that Mark Rydell believes that this film has prospective to be successful commercially.