"It proved easier to buy the farm to get the mineral rights than to buy the coal rights alone"

This quote by Orville Redenbacher is describing the procedure of obtaining mineral rights. Mineral rights are the rights to exploit a location for the minerals it contains, such as coal. In this case, it was much easier for Redenbacher to purchase the entire farm, that included the mineral rights, than to buy the coal rights alone. This suggests that the farm was a better deal than just the coal rights, as it consisted of other minerals that might be exploited. This quote also indicates that the farm was a much better financial investment than simply the coal rights, as it could supply a more varied range of minerals. Redenbacher's quote highlights the significance of considering the entire bundle when making a financial investment, instead of simply concentrating on one aspect.