"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise"

This quote by Morris Hite emphasizes the importance of having good customers for an ad agency to be effective. It suggests that no matter how talented an advertising agency might be, it will not have the ability to produce effective outcomes without good product or services to promote. This implies that the quality of the customers is just as essential as the quality of the company's work. It is important for an ad agency to have customers that want to purchase their services and provide them with quality products and services to promote. Without good clients, an ad agency will not be able to reach its full potential and will not have the ability to produce the preferred outcomes.