"It's a gamble. A band like Kiss, a lot of those are our audience but we don't do as much make-up. Alice would have more to lose if we got back together"

In this quote, Michael Owen Bruce is talking about the potential dangers and rewards of reuniting with his former band, Alice Cooper. He compares their band, which does not rely greatly on makeup like Kiss does, to their audience, who may have a strong connection to the theatrical and visual elements of Kiss. Bruce acknowledges that there is a specific level of nostalgia and loyalty among their audience, however also acknowledges that Alice Cooper may have more to lose if they were to reunite. This could be due to the truth that Alice Cooper has a more distinct and identifiable image, and a reunion without the iconic make-up could possibly disappoint fans. Overall, Bruce is acknowledging the prospective threats and weighing them against the prospective advantages of a reunion with Alice Cooper.