"It's good Xerox is known for its copying machines, and it's good Jim Carrey is known for comedy"

This quote by Steve Guttenberg is a testimony to the power of branding and track record. It is a recognition of the fact that Xerox and Jim Carrey have both attained a level of success that has actually enabled them to end up being synonymous with their particular fields. Xerox is understood for its copying devices, and Jim Carrey is understood for his comedy. This quote is a reminder that when a company or individual is able to establish a strong brand, they can end up being a household name and attain a level of success that is difficult to duplicate. It is a pointer that effort and commitment can settle in the long run. It is also a tip that success is not almost cash, but likewise about the recognition and respect that includes it.