"I've never tried to do couture, because it's a whole different beast"

This quote by Tommy Hilfiger speaks to the intricacy of couture style. By saying that it is a "whole different beast," Hilfiger is emphasizing the problem of producing couture garments. Couture style is a highly specific kind of fashion design that needs a great deal of ability and know-how. It is typically defined by detailed information, glamorous materials, and precise construction. Hilfiger is suggesting that he has not tried to produce couture garments because he recognizes the problem of the job. He is likely mindful that it would need a great deal of time and effort to create couture pieces, and he has actually picked to focus his efforts on other locations of fashion design. This quote talks to Hilfiger's understanding of the fashion industry and his regard for the craftsmanship and ability required to produce couture garments.